KAPPA DELTA PHI: EPSILON CHAPTER
This campaign was created for the Rhode Island College chapter of Kappa Delta Phi Fraternity, Inc. To advertise the Spring 2014 recruitment period, or rush, a theme was created. This overall theme created was "Adrenaline Rush," using the common expression to tie into the rush period. Taking this idea, logos and designs were created to play off the familiar campaigns of Gatorade.
The campaign began with the design of a logo, created using Adobe Photoshop
A poster to advertise the process was then created.
For the fraternity's Facebook, a series of cover images were created.
The Facebook was arranged and edited to follow through with the theme completely.